Feeling stuck on what to post on Instagram?
If you get stuck from time to time when it comes to creating and planning your Instagram content, you’re not alone! We all go through that from time...
11 March 2022
Feeling stuck on what to post on Instagram?
If you get stuck from time to time when it comes to creating and planning your Instagram content, you’re not alone! We all go through that from time...
04 March 2022
What’s on-trend in social media for 2022?
Social media has indeed been a transformative force in the world of Marketing and Public Relations and as such since the commencement of the pandemic,...
25 February 2022
Photos get ‘likes’, Captions get sales!
How much attention do you pay to your Instagram post captions? Sure, you may focus on the images and videos you post but as a brand or business, it’...
18 February 2022
How prepared is your brand/business for a crisis?
Now more than ever, your business or brand’s reputation is linked to your bottom line. How can you protect it? With a comprehensive crisis communica...
11 February 2022
Two reasons why your brand should engage in Event Marketing
As the market becomes more competitive and as companies and brands look for ways to differentiate themselves, event marketing is a great way to engage...
04 February 2022
Three Marketing ideas your small business should try today!
As a small business owner or an entrepreneur sometimes, you may find Marketing, especially digital Marketing to be quite overwhelming. Juggling the da...
28 January 2022
How wellness will impact your brand/business in 2022
Mental health was very much a buzzword before the pandemic but the need for wellness has amplified over the past two years. Wellness is much more t...
21 January 2022
Why Public Relations is more than a press release Part 2
In last week’s column, I emphasized why Public Relations (PR), is not a press release and highlighted how you can make Reputation Management and Pla...
14 January 2022
Why Public Relations is more than a press release: Part 1
As a Marketing and Public Relations professional, I am thrilled to see more individuals pursuing careers in Marketing and more businesses seeing the i...
07 January 2022
How and why to embrace negative reviews in 2022
As 2021 ended, I couldn’t help but notice the negative feedback received by one of SVG’s newest hospitality brands; further to that, from time to ...
