Virgin Atlantic is here, is your brand positioned to take advantage of the opportunities? Part 2

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This week, I continue to focus on how your travel or tourism brand can make use of new opportunities presented by airlines such as Virgin Atlantic, wh...

Virgin Atlantic is here! is your brand positioned to take advantage of the opportunities? Part 1

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This week, we witnessed the historic moment of Virgin Atlantic landing at the Argyle International Airport for the very first time! Undoubtedly, these...

What can your brand learn from the Facebook, Instagram and WhatsApp outage?

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When the more than five-hour outage of Facebook, WhatsApp and Instagram took place, lives were not only disrupted but businesses were cut off from cus...

Five mistakes commonly made on social media

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How effective has being on social media been for brand? Think about it, on a scale of one to five, with one being the least effective and five being v...

What rising COVID numbers means for your brand/ business/organisation?

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“It’s like déjà vu all over again”. Capital city, Kingstown has been rather quiet, no doubt due to the rising COVID cases. Inevitably, as th...

You are wasting your digital marketing budget if you are not doing these two things!

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Balancing traditional marketing with digital marketing can be difficult at times. With people spending more time online, many brands and businesses ar...

You can’t build a brand without your team!

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This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...

Five ways to prep for Black Friday

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I know the headline probably had you doing a double take! Black Friday? Yes, there’s no time like the present! Timing is everything when it comes to...

Christmas Campaign strategies that deliver results

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There are 18 Fridays until Christmas Day! Can you believe it?! The festive season can make or break your revenue goals which can affect your profit go...

What are you selling?

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Have you ever sat down and thought about what you are really selling? This is a question I always urge businesses to think about from the start-up pha...