Everyone is not your target market!
There may be many instances in which a one size fits all approach works, however, Marketing & Public Relations is not one of them. If you are quic...
13 August 2021
Everyone is not your target market!
There may be many instances in which a one size fits all approach works, however, Marketing & Public Relations is not one of them. If you are quic...
06 August 2021
You don’t have to spend a fortune to make a lasting impression!
Have you ever been captivated by a movie from beginning to end? That’s the same effect you want your brand to have! How do you make that happen? By ...
30 July 2021
Let’s get digital!
The one thing the pandemic should have taught us is that it’s impossible to return to the way things were; this is true in more ways than one especi...
23 July 2021
Something you may have missed…
When you think about communications, you may think of it mostly in the context of a commercial business, however, you may have missed that communicati...
16 July 2021
The secret sauce that adds some spice to your social media posts!
Recently, I encountered two small business owners who shared, that at times they feel stuck when it comes to their online posts and so they often just...
09 July 2021
How are you building recognition for your brand?
What’s the biggest issue facing your brand right now? Did you say money? What if I told you that’s not the case? You’re probably asking yourself...
02 July 2021
Three ways to reconnect with customers Post COVID
We all know too well how the pandemic has affected the economy. It is predicted though, that as we return to normalcy, people will go into a frenzy of...
25 June 2021
How to get your hospitality business back in the game! Pt: 2
Regardless of how successful the fight against COVID-19 is, regional and international travel will be affected for some time. With this in mind, domes...
18 June 2021
How to get your hospitality business back in the game! Pt:1
Fortunately, the travel and tourism industry is entering the stage of recovery; however, the rate of recovery will vary, depending on where in the wor...
11 June 2021
What you need to know about Influencer Marketing
Imagine being able to make people buy things or support your cause, by just posting on social media! That’s exactly what an influencer does! The big...
