Getting customers in, is half the battle… What’s next? Part 2
Gradually, there is a shift from the mass marketing approach towards that of targeted marketing and relationship building so as to adapt to, and attra...
04 June 2021
Getting customers in, is half the battle… What’s next? Part 2
Gradually, there is a shift from the mass marketing approach towards that of targeted marketing and relationship building so as to adapt to, and attra...
28 May 2021
Getting customers into the business is half the battle… What’s next? Pt: 1
You booked radio ads, you have a banner advert on one of the online news sites, you advertised on social media and people are visiting your business; ...
21 May 2021
The power of media training for your business – part II
Preparing for media training is just as important as selecting the right people for said training. Below are a few tips to bear in mind as you prepare...
14 May 2021
The power of media training – part 1
With lean marketing and communications budgets being the order of the day, your business/organisation may hesitate to spend time and money on media tr...
07 May 2021
Five reasons why your business needs an online store
Word of mouth will always be valuable to your business, however, in today’s digital world, it’s not enough. The pandemic has accelerated inevitabl...
30 April 2021
How your business can build a strong brand using PR and Marketing
In our fast-paced world where so many brands and activities are competing for consumers’ attention, creating a strong brand image means everything. ...
23 April 2021
Disaster strikes! How communications can help tourism recover
At this stage in SVG’s disaster response, actions and thoughts are directed towards recovery efforts. Naturally, consideration has to be given to ho...
16 April 2021
Public Relations 101 in the midst of a natural disaster
When a natural disaster strikes such as the case of the eruption of La Soufriere volcano, the need for direct, timely and accurate information skyrock...
09 April 2021
Music PR 101 for entertainers and musicians
Entertainers continue to feel the effects of not being able to perform at LIVE events; however, does this mean all is lost? Absolutely not! This is an...
01 April 2021
Why your brand can’t afford to ignore Public Relations
Now more than ever, resources and budgets are limited; however, you still need to generate exposure for your brand so as to not only create steady rev...
