How your brand can level up when disaster strikes!
The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volc...
26 March 2021
How your brand can level up when disaster strikes!
The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volc...
19 March 2021
Three ways to manage your brand’s online reputation on social media
Clearly the internet is a powerful marketing tool but it also has the potential to either hurt or help your brand. It’s not within your brand’s be...
12 March 2021
How to create effective social media content during a pandemic period
This week, I take a look at a few scenarios and the appropriate content type based on each scenario. When developing your online content, see which...
05 March 2021
Things you should know about marketing on social media during the pandemic!
Overwhelmingly, some of the questions being asked by businesses at this time include: should I be posting on social media now? Does it make sense to p...
16 October 2018
Mistakes to avoid at your next trade show/expo
Just over a week to go before we celebrate 39 years of Independence and with independence comes the Everything Vincy Expo show. Congrats to InvestSVG ...
17 July 2018
When was the last time you assessed the Marketing health of your business?
Carnival has come and gone and many of you would have aligned your promotions with the season. So what’s next? After Carnival, it’s all about summ...
19 June 2018
Marketing Paraphernalia every business must have
Marketing is never a one size fits all but there are some marketing materials which every business must have. Check the list to see which ones you are...
05 June 2018
What’s your sales pitch?
You may think that a sales pitch is only relevant for a product or service but as an individual, you should also have a sales pitch because you are a ...
15 May 2018
Four ways you could be losing customers
By Candice Sealey It is said that the average small business loses half its customers within three years, this is according to serial entrepreneur,...
08 May 2018
A book every small business owner must read
I firmly believe that knowledge is power especially when you know how to use that knowledge. I am always actively seeking to improve my knowledge and ...
