Tips for choosing the right colours for your logo

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  Believe it or not, colours elicit emotional reactions when they are seen and there is no question that selecting the right colours for your br...

Five ways to prepare your staff for a media visit

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Let’s say you have just launched a new business/a product/service, or maybe you are celebrating a milestone, or embarking on an upgrade and as a ...

Four ways in which your small business can make the best of social media

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by Candice SealeySocial Media can be a powerful marketing platform. I won’t recommend it to be your only platform, but it is very powerful. Howev...

Six key skills needed to succeed as a public relations professional

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One of the most important things that was instilled in me during my early university years was that professional growth is an investment you never s...

Five ways to make public relations work for your business

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You may have the preconceived notion that only big corporations need public relations (PR). however, when it comes to branding, marketing and promotin...

What’s a sales pitch?

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by Candice Sealey You may think that a sales pitch is only relevant for a product or service, but as an individual, you should also have a sales pi...

2018 resolutions for business success!

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Two weeks into 2018 and you are making big plans. Oftentimes, when one hears New Year’s resolutions, one thinks of ‘eating healthier,’ ...

2018 resolutions for business success!

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Two weeks into 2018 and you are making big plans. Oftentimes, when one hears New Year’s resolutions, one thinks of ‘eating healthier,’ ...

Give the gift of knowledge this Christmas

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by Candice SealeyTis the season for sharing, not only with family, but also with clients, vendors and employees. Giving gifts to clients, business ass...

Say ‘thank you’ and increase your profits this Christmas!

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One of the first things I learnt is that the best marketing doesn’t feel like marketing. Subtle acts at times go a long way, like the small act...