Position your business where your target audience will find it
Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast ...
02 November 2018
Position your business where your target audience will find it
Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast ...
26 October 2018
Celebrating your company’s anniversary
Happy birthday St Vincent and the Grenadines! Happy birthday to you…! It’s no secret what happens on the anniversary of our country’s indepen...
19 October 2018
Employers, be mindful of stories employees tell
Leaders ought to be mindful of the stories employees tell. Each employee creates stories about the company they work for. If they get a promotion, th...
12 October 2018
Advertising on a limited budget
Quite often I hear entrepreneurs say, I don’t believe in advertising. I have been in business for years and have never advertised. Unbeknownst to th...
05 October 2018
There’s no one size fits all in management
Have you ever tried on a garment labeled “one size fits all” but it didn’t fit you well at all? My experience with the term “one size fits all...
28 September 2018
Five reasons you need to advertise while business is strong
What is your advertising strategy? Is it purposeful or indecisive? Marketing is the lifeblood of any business, organization, or group and is criti...
21 September 2018
Newspaper advertising vs radio advertising – And the winner is…
One of the biggest mistakes business owners make is to think that people hardly read newspapers, therefore, radio advertising alone will do it. Consu...
14 September 2018
Choose your employees wisely; they represent your business
Who do you think has the most intimate knowledge of your brand and business; your shareholders, customers or employees? Employees are undoubtedly one ...
07 September 2018
Great leaders make tough decision quickly
In The Common Denominator of Success, Albert E.N. Gray defines failure by explaining, The common denominator of success, “the secret of succes...
31 August 2018
Satisfying your customers’ expectations
As cliché as the phrase “change is inevitable” may sound, the fact is, people change, their expectations change and their needs change. People do...
