Determine the right medium for advertising

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Television, magazines, newsletters, newspapers, bill boards, radio, fax machines, websites, emails, direct mailer, text messages, Facebook, Instagram�...

What is your brand synonyms for?

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Recently I asked a friend for a piece of tissue, just that I did not say tissue, but Kleenex. Tell me, when you’re buying a newspaper, do you ask...

Be constant and consistent with your advertising

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Recently I received a call from someone who was seeking to consume a service I provide.  I had almost forgotten that for weeks I had been adverti...

Newspaper advertising – an important part of marketing campaigns

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Advertisers who are cutting back on newspaper advertising are undermining their marketing campaign.This is the message from a study on Return on Inves...

Managing supply and demand

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by Karen JamesImagine standing at a podium, posing for the camera; you are a winner in the Best of SVG People’s Choice Awards. Are you ready for ...

Developing a culture of neighbourliness in SVG

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by Karen JamesDid you know that by voting in the Best of SVG you can improve your physical and emotional well-being?This article is especially for tho...

A people’s choice award gives you competitive advantage

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by Karen JamesA people’s choice award cannot be bought. It can only be earned by hard work and dedication to offering customers what they want at...

Is your business flying under the radar?

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While Best of SVG 2017 took many small businesses by storm, contacting several of them to convey the news of their nomination was a nightmare. They we...

Best of SVG is a Vincentian thing; partner with us!

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When some businesses made it on to the Best of SVG 2017 nomination list, it was the first time many people had heard of them. The Best of SVG was the ...

Newspaper Advertising vs Radio Advertising

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We hear the comment all the time; “I advertise on radio, people hardly read newspapers.” While it is true that newspapers have had their cha...