Disengaged employees – time to call them out

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I cannot emphasize enough that it’s not your advertising budget that will drive your business success, but your staff. People don’t buy fr...

Are your employees getting in the way of your business success?

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“The chicken is stale; do you still want it?” That question was posed to me many years ago by an employee at a restaurant. Obviously, I repl...

Customer loyalty – key in building your business

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Is marketing promoting and selling products or services? Is it market research and advertising? Marketing is much more than a strategy to lure people ...

SEARCHLIGHT’s brand inventory

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It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many ...

Find the thing you do better than everyone else and sell it

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by Karen JamesA business diagnosis is often painful to hear, but necessary to determine treatment. If your business is a recycled idea dictated by com...

Time for your business check-up

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It’s time for your ‘business check-up.’ With complaints that things are so bad, it’s time to determine whether you have a market, ...

Never underestimate the power of persistence to success

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One of the biggest mistakes marketers make is to quit when faced with temporary defeat. Small business owners will have a much different story to tell...

B2B or B2C – where do you fall?

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Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...

Enhance your print ads with audio and video!!

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It’s fair to say print marketing works best because it connects better than other marketing available.Last week we shared from the Association of...

Why advertising in print still works

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Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their adverti...