Do you have marketing manners?

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Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis?‘Thank you’ – two little,...

Tips to great marketing

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Joe Chernov said "Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to consi...

Why should a business recognize its anniversary?

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Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, e...

How does print stack up against other media?

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by Karen JamesI get told quite frequently “I know I should be doing some kind of advertising, but I don’t know where to start or what the be...

Position your business where your target audience will find it

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Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast ...

Things to consider with word of mouth marketing

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I’m always taken aback at comments like “I’ve been in business for years and have never advertised.” Some businesses are satisfied...

Making smart advertising choices

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by Karen JamesSaying I’ll advertise when business picks up is like an employee saying: give me a raise and I promise I’ll show up for work o...

How do you attract attention to your business?

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By Karen JamesATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for...